Researchers tracked a $1.19 tariff on $5 European wine into the US market. Here's where it actually landed: • Producers absorbed: $0.26 • Importers took a cut: $0.44 • Retailers tacked on extra margin: $1.10 Total price increase: $1.59, about 32%. The tariff was the excuse, not the cause. Retailers used it as cover to grab more than the tariff was even worth.