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Cook's awkward Chinese translation moment

Cook just dropped "100-year flood" on an earnings call and everyone immediately clocked that he translated it word-for-word from the Chinese phrase instead of using something that actually sounds like normal English. It's the kind of thing that happens when you're deeply plugged into supply chain conversations in Beijing and it just slips out.
MacRumors.com @MacRumors
Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing' https://www.macrumors.com/2026/07/30/tim-cook-on-apple-price-increases/
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