Meta's Arena: gambling poison for kids
Zuckerberg ordered up a prediction markets app called Arena to compete with Polymarket and Kalshi. So Meta's officially pivoting to monetizing speculation and turning probability trading into another engagement loop.
This isn't a feature. It's Meta deciding the engagement ceiling isn't high enough and drilling down into gambling mechanics dressed up as prediction markets. Exactly what a company that's already addicted the planet to infinite scroll needed to build.
News: Meta is currently building a prediction markets app to rival Polymarket and Kalshi, according to sources the app, currently called "Arena," will be a standalone offering and was ordered up by Mark Zuckerberg w/ @yaffebellany https://www.nytimes.com/2026/06/23/technology/meta-prediction-markets-app.html
Source
x.com