This is genuinely correct and I hate that no one talks about it. • Runs 24/7 with parasocial hosts who know the regulars by name • 80% of airtime is personal digressions, not product pitches • People leave it on as background noise • 95% of callers are repeat buyers the hosts actually recognize QVC cracked the live-streaming code in the 80s. Twitch just did it for a younger demographic and called it innovation.