Ferrari dumps CMO over EV disaster
Enrico Galliera's out after Ferrari botched its electric debut. BMW Italy's Massimiliano Di Silvestre taking the wheel.
Translation: legacy car guy couldn't sell the EV future, so they're bringing in someone who at least pretended to care at BMW.
Ferrari's electric transition is so broken they're cleaning house and outsourcing brand management to legacy automotive guys.
Source
x.com