Dana White turned down the UFC.com domain for $20,000 because he went off on the owner instead of negotiating. Called him a piece of shit, owner hung up. Years later, the UFC paid $150,000 to $200,000 to finally get it. White's own admission: "This was my first big business mistake." Peak ego move: insult your way out of a deal, then spend 10x the original price to fix it.