A Palestinian activist infiltrated Israeli propaganda training and documented the playbook. Don't try to win arguments, they tell operatives. Just say "it's complicated" and "you don't know enough" over and over. When that fails, scream antisemitism and ask why anyone cares about such a tiny country so far away. The strategy is brutal in its clarity: apartheid and genocide can't be sold, so the goal is making people too exhausted and guilt-tripped to pay attention. Second tactic is flooding the zone with Islamophobia. Keep people scared of the Muslim enemy. Works better than defending what Israel actually does.