Wyoming football rights worth $153k a year
Someone FOIA'd the University of Wyoming to see what they actually made from being in EA College Football '25.
The answer: $153,160 in royalties.
Meanwhile Missouri State got over $100k for finishing 69th out of 136 teams. This is how college athletes make money for universities without seeing a dime while EA prints cash off their likenesses. It's also how you measure which schools actually matter in the game - not by conference or wins, by usage data.
🎮Missouri State ended up finishing No. 69 out of 136 FBS schools (and No. 2 in CUSA) in team usage in EA College Football '26, MSU announced in a public meeting today. "It ultimately equated to over $100,000 back to us in royalty payments."
Universities are monetizing student athlete likenesses through EA College Football, collecting hundreds of thousands per school while players get nothing.
Source
x.com